Innovative Business Models:
Research on the development of new business models that leverage digital technology to create added value and competitive advantage.

Startups and Innovation Ecosystems:
A study on the digital startup ecosystem, including access to funding, incubators, and accelerators.

Digital Transformation of MSMEs:
An examination of how micro, small, and medium enterprises (MSMEs) can adopt digital technology to enhance operational efficiency and competitiveness.

Innovation Management:
Research on management strategies to foster innovation within digital companies, including innovation culture and risk management.

Digital Finance:
Research on fintech, digital payment methods, and financial innovations that support the growth of digital businesses.

Digital Marketing and E-commerce:
A study on digital marketing strategies, online consumer behavior, and the development of e-commerce.